Hugh McGrory is pioneering new forms of immersive cinema, combining Virtual Production and traditional filmmaking with Generative AI to create high resolution cinematic immersive experiences for multiscreen spaces, domes, and the Metaverse. Hugh innovates at the intersection of emerging media, art and technology. His work has evolved from film and photography through data and sonification, to virtual reality and artificial intelligence. Hugh is CEO and Founder at Kinetek, an immersive media company based at the Massachusetts Museum Of Contemporary Art (MASS MoCA). Hugh's professional experience spans the worlds of art and technology: Art Hugh ran Make, a film and generative animation studio in collaboration with computer artist Glenn Marshall in Belfast, Northern Ireland, where he directed and produced award-winning experimental short films. After a summer artist residency in microscopy imaging at Yale University in 2007, Hugh moved to New York City in 2008 where worked for over a decade curating audiovisual interactive installations during Art Basel and Volta Art Fair in New York, Miami and Switzerland. Highlights include screening work by Beeple (Mike Winkelmann) in 2011 - 10 years before he sold an NFT at Christie's for $69 million, and exhibiting robotic experiments by Alexander Reben (Open AI's first artist in residence) in 2013. In 2011, Hugh also brought the partners together for The Andy Warhol Film Digitization Project, featuring over 500 films by Warhol, developed in collaboration with The Moving Picture Company and Technicolor and described in the NY Times as “the largest effort to digitize the work of a single artist in MoMA’s collection.” Technology Hugh has led teams from ideation to execution on four web-based software applications; Morph (for data art), TwoTone (data sonification), Geometric (virtual reality) and Airfield (spatial audio). In 2017 he completed the Playlabs Accelerator at Massachusetts Institute of Technology (MIT) for AR/VR/AI startups. Hugh was a Finalist for the Gannett Foundation Award for Technical Innovation in the Service of Digital Journalism in 2019 and Winner of the Online News Association’s Journalism360 Award in 2018.