Strategic partnerships leader and brand growth architect with 15+ years’ experience delivering commercial impact across global markets, including London, LA, and Seoul. I’ve built and led high-value partnerships at the intersection of culture, commerce, art and innovation, working with brands that operate at the top of their game. From luxury fashion and beauty to tech, hospitality and the arts, I bring sharp commercial acumen and creative instinct to every collaboration, delivering strategies that not only elevate brand presence, but drive revenue, retention, and long-term value. Through my consultancy Holly Wood Labs, I advise C-suite and founder teams on how to unlock new market opportunities, craft resonant brand narratives, and scale with purpose. My work spans partnership negotiation, team leadership, creative direction, and go-to-market strategy, always with a focus on high-performance outcomes and cultural relevance. I thrive in fast-paced environments where there’s a need to think globally, act decisively, and move with integrity. I’m motivated by impact, momentum, and the opportunity to shape meaningful, future-facing brand partnerships. ✨ Commercial & Strategic Strengths ✨ • Global partnerships experience across EMEA, North America & APAC • Expert in securing, renewing & scaling multimillion-pound brand deals • Strong cross-sector fluency: luxury, lifestyle, entertainment, tech, wellness • Trusted advisor to high-profile clients and founder-led teams • Proven track record in brand elevation, audience expansion & revenue growth • Leader with experience managing high-performing sales & brand teams • Skilled in translating brand values into strategic, scalable activations