AI Creative Director/ Design Director

I’m a multidisciplinary design director and AI creative Director with over 20 years of experience across top advertising and digital experience agencies. I specialize in marrying bold creative thinking with emerging technologies — from generative AI and large language models to AR/VR and human-centered design. My journey from Medellín to San Francisco to Los Angeles has shaped a culturally rich, deeply curious perspective. Whether I’m leading cross-functional teams, launching award-winning digital campaigns, or building photography series that explore space and mood, my work is grounded in empathy, craft, and collaboration. I’m passionate about using AI as a creative partner — not just for execution, but for ideation, research, and pushing what’s possible. As a bilingual, multicultural creative, I lead with kindness, clarity, and a love of building ideas with others.