With over 9 years of experience at the intersection of paid + organic social and influencer marketing, I specialize in building and executing digital strategies that not only drive performance but also create authentic brand engagement. From launching data-driven ad campaigns to managing influencer partnerships that convert, I bring a dual-lens approach that blends creativity with analytics. Throughout my career, I’ve worked across a range of industries, developing full-funnel strategies, optimizing spend across Meta, TikTok, and Pinterest, and collaborating with creators to deliver impactful storytelling. I’m hands-on with campaign execution but also strategic when it comes to scaling what works and evolving what doesn’t. I thrive in fast-paced environments, love connecting the dots between platforms and people, and bring a collaborative mindset to every team I join. Whether building brand awareness or driving ROAS, my goal is always the same: deliver results that matter. Let’s connect if you’re looking for someone who can bridge performance marketing with influencer insight, and do it with energy, empathy, and purpose.