A highly regarded customer-centric and results-oriented senior executive with extensive market strategy and customer experience management experience. Skilled in constructing and executing strategy, defining positioning and value propositions, increasing brand awareness, building partnerships, coaching high performance teams, developing and launching new products and services, and managing a subscription business model. Developed corporate brand strategies for two major corporations, designed brand architecture, positioning, corporate name change, logo, and visual identity. Created award-winning integrated marketing communication programs that included advertising, direct response, sponsorships, social media, and PR. Extensive subscription, loyalty and retention management experience. Have re-designed corporate web sites into award-winning sites.