I have been working across industries on innovation and digital transformation via digital marketing and partnerships. I use an analytical, data driven approach that also leaves plenty of room for creativity. I believe that the customer always comes first and that means understanding the outcomes they want, delivering on those via performance and brand marketing, and being able to explain the success in a way that is easy to digest. I am a graduate of USC Marshall School of Business MBA Program ((specialized in the study of the shift to Direct to Consumer (DTC/B2C) business models). I also earned a Graduate Certificate in the Business Entertainment from USC School of Cinematic Arts. I am currently experimenting with AI platforms, ChatGPT.