
GAICD | Founder | Advisory & Strategy | Digital Transformation | Analytics & Machine Learning
Highly accomplished and enterprising manager with 17+ years’ experience in the Technology & Advertising space, leading global inter-departmental digital marketing teams across Sales and Services to achieve short- and long-term business objectives. Team leader, passionate about delivering business objectives with a management style that attracts, develops and retains the best talent. I thrive in identifying new business opportunities and leading senior executive conversations that deliver sustainable results in an ever-changing & innovative industry. Extensive experience in new business development in the SaaS go-to-market & marketing ecosystem and optimising teamwork across global, cross-functional and multi-cultural teams. 16 years in Tech, including 10 as manager in APAC & EMEA.
abtasty.com
fifty-five.com
wpp.com
qualtrics.com
goo.gle
Sydney, New South Wales, Australia
Director, Board of Directors, Surf Life Saving Services (SLSS)
Surf Life Saving NSW
• www.linkedin.com/company/surf-life-saving-nsw
• Part-time
Jul 2025 - Present
Belrose, New South Wales, Australia
Director Board of Directors
Marathon Swimming Australia
• www.linkedin.com/company/marathon-swimming-australia
• Part-time
May 2025 - Present
Sydney, New South Wales, Australia
Advisory Board Member
AB Tasty
• www.linkedin.com/company/ab-tasty
• Part-time
Jan 2024 - Present
Sydney, New South Wales, Australia
Head of Digital, APAC
Qualtrics
• www.linkedin.com/company/qualtrics
• Full-time
Sep 2021 - Mar 2023
Sydney, New South Wales, Australia
co-Founder & Chief Data Evangelist
fifty-five
• www.linkedin.com/company/fifty-five
• Full-time
Sep 2015 - May 2021
Hong Kong SAR
co-Founder & Global Director, Data Insights & Analytics
fifty-five
• www.linkedin.com/company/fifty-five
• Full-time
Sep 2009 - May 2021
London, Paris & Hong Kong