My experience lies in strategic and operational leadership to take businesses towards their desired destination. A mix of technology, marketing and interpersonal skills moulded me to grow brands and lead teams. My passion is to drive businesses online: from developing and launching brands, to mapping user journeys and visualising creative, to planning and drafting content, demand generation, social media growth, customer acquisition, testing and optimising sales funnels, all the way through drip campaigns, customer success and retention. It was a privilege to have worked with successful entrepreneurs and some great talent along the way. Success to me goes beyond profits, growth rates and headcount. Being able to develop individuals and teams, foster a culture of collaboration and having sound business ethics are values I hold on to dearly.