Geoff began his career in digital media in 1996, working as a designer for an Internet startup. He moved on to run his own design firm, building some of the first Flash sites on the web. He then joined Modem Media in 1999, where he worked as Associate Creative Director. During his tenure there he created effective and award-winning work for a variety of US and Canadian clients. Geoff founded Teehan+Lax with his business Partner Jon Lax in 2002. He and his company were featured in countless publications and is often referred to as one of the premier product design firms in the world. In 2014, Teehan+Lax was named the Net Awards Agency of the Year. At Teehan+Lax, Geoff lead a cross-functional team consisting of designers, engineers and planners that has help shape products for Google, Medium, Yahoo, Flipboard, YouTube, Kifi, Virgin, Shipwire, Nuvango, Weather Network, LG, Globe and Mail, Blackberry, Readability and many more. In 2015, Teehan+Lax was acquired by Facebook. Geoff supported product design for News Feed, and made a move into Financial services a few years later working on Libra, Diem and Novi. He supported design, content and research for all things FinTech at Meta. In 2022, Geoff left Meta to join Lightspark as the Chief Design Officer.