Director - International E-commerce, Marketplaces, Digital Outlet and Business Development | INSEAD MBA

• Since 2018 driving the international online businesses of Tendam (20+ online stores), having scaled sales exponentially multiple times, generating multi-million €, while maintaining a highly profitable P&L. Spearheaded the digital launches of Women'Secret and Springfield in 6 countries (e.g., Mexico, Germany, Hungary). Designed tailored value propositions and customized operational models, leading cross-functional teams (Legal, Fiscal, Logistics, Product, Marketing, IT, and Customer Care) to achieve on-time launches and consistently exceed sales targets. In 2021 built from scratch and currently heads Tendam’s Marketplaces team, which introduced 7 brands in 3 marketplaces (Zalando, Next and Aboutyou), expanding sales reach to dozens of countries; Since 2024 leads the group’s digital outlet business unit (Fifty Outlet), which sells Tendam's and third-party brands at discounted prices year-round • 15+ years of experience leading key departments and transformational projects for top-tier companies across industries and geographies. Extensive expertise across Digital, Commercial, Financial, IT, and Marketing functions • Top business and tech education: INSEAD MBA and a Master’s Degree in IT Engineering at FEUP • Multicultural mindset: lived in 7 countries and traveled to over 50, bringing a global perspective to every project