Filip Williander is a multi-award-winning VP Creative Technology Lead at Le Truc. Filip has delivered industry-leading work for many Fortune 500 clients such as Oreo, AT&T, Snapchat, GE, UPS, and Bacardi. Focusing on telling brand stories through technology, Filip is creating new and exciting experiences for brands to engage with their consumers, challenge platforms, and push the boundaries of what's possible. He has been awarded with multiple Cannes Lions, One Show Pencils, Webbys, and CLIO awards for his contributions to projects such as In-A-Snap for Lowes, InstantDJ, and Incognito Tickets for Bacardi, Live Looper for Downtown Records, AT&Ts It Can Wait VR, GEs Lif-e.af/ter and many others. During the span of his career in the tech and ad world, Filip has led and developed innovative projects from MittBolån (one of the largest banking and mortgage disruptors back in Sweden) to helping launch Emues, a “Kickstarter” for Live Concerts. His 10+ year career taking him from Web, System and App Development to focus more on Creative development and Creative Direction and pushing creative storytelling by using technology. At The Martin Agency he worked on changing the agencies perspective from traditional firm to digital powerhouse helping the agency win pitches for brands such as Carmax, Snapchat and BWW digital. While at Martin he has pushed Oreo into the AR space, Buffalo Wild Wings to utilize AI and UPS into TikTok. Now at Le Truc he is spearheading the Publicis Groupes focus on AI and Creative Technology working across global clients and agencies within the groupe.