
Specialised in challenger brand strategy and marketing, I help brands build and revitalise their ecosystems for sustainable growth through Neon42 indie consultancy. With expertise in hands-on brand management, strategy and creative thinking lead to effective plans and implementation pipelines for fast results. I design and moderate interactive workshops to coach decision-makers / marketing teams enabling collaborative and effective performance. I've worked with global and local brands such as Lego, Snickers, Under Armour, Toyota or LVMH.
bbdo.com
havasdigital.com
30minuteuniversity.org
publicisgroupe.com
saatchi.com
yr.com
Amsterdam, North Holland, Netherlands
Founder / Strategy Director
Neon42
• www.linkedin.com/company/neon42
Oct 2019 - Present
Amsterdam Area, Netherlands
Partner
The Carrot Collective
• www.linkedin.com/company/the-carrot-collective
Nov 2023 - Present
Singapore
Co-Founder & Marketing Director
Tech Makers
• www.linkedin.com/company/tech-makers-amsterdam
Jan 2020 - Present
Amsterdam, North Holland, Netherlands
Mentor
The 30 Minute - University of Planning
• www.linkedin.com/company/the30-min-the-university
Mar 2021 - Present
Chief Strategy Officer
SLAVA
• www.linkedin.com/company/slava
Mar 2016 - Sep 2019
Dubai, United Arab Emirates
Managing Director / Chief Strategy Officer
Publicis Groupe
• www.linkedin.com/company/publicis-groupe
Jun 2012 - Feb 2016
Managing Director / Strategic Director
SUP Fabrik
Jan 2008 - Feb 2009