
I'm part of a creative, proven team of industry leaders growing one the most innovative performance marketing shops out there — trusted by big brands and fast movers to pivot their models for today's consumer, to build and scale digital creative, video, social and podcast capabilities, to rebuild, rebrand and relaunch digital experiences, to deliver full service direct mail solutions, and build targeted audience segments to dramatically improve marketing performance. I know how creativity + tech can change the game for business, and improve how we live our lives. My crash course came as an early employee of AOL. I played roles across marketing, programming, partnerships and media that created an entirely new world of consumer services — and I’ve been hooked ever since on building brands and accelerating growth for companies innovating our everyday. Most recently, I've put my 20+ years of building new consumer experiences and brands to work as Managing Partner of LIFT Agency, helping both big brands and new ventures get the smarts and capabilities required for growth today. From Conde Nast, Hello Fresh and Charter Spectrum to Equinox, AAA, McAfee and more. Before that, I led market-beating growth for WebMD, the leading provider of health information in the US, championing the brand's expansion into wellness and lifestyle. Prior to WebMD, I led BabyCenter, the #1 parenting and pregnancy brand, to global leadership putting the power of digital products to work in service of consumers across 22 global markets. Now, I'm excited to work each day with a diverse array of brand leaders to help them adapt and thrive while our media and technology stage spins. I welcome the chance to connect with colleagues, customers and partners. Reach me at: fogarty@liftagency.co @fogartymp
liftagency.co
webmd.com
babycenter.com
jnj.com
disneycareers.com
aol.com
theliftstudio.co
New York, New York, United States
Managing Partner, Strategy & Growth
LIFT Agency, Inc.
• www.linkedin.com/company/weareliftagency
• Full-time
Jan 2022 - Present
New York
CEO, Co-Founder
Brightly
• www.linkedin.com/company/thisisbrightly
Oct 2019 - Dec 2022
Greater New York City Area
Chief Growth Officer
Vaudeville Ventures
• www.linkedin.com/company/vaudeville-ventures
Jun 2016 - Dec 2021
Greater New York City Area
EVP, Consumer Sales and Marketing
WebMD
• www.linkedin.com/company/webmd
Sep 2014 - Dec 2015
NYC
Global Publisher, SVP, BabyCenter
Johnson & Johnson
• www.linkedin.com/company/johnson-&-johnson
Aug 2010 - Aug 2014
SVP, Group Publisher
BabyCenter
• www.linkedin.com/company/babycenter
Jun 2008 - Oct 2010