With more than 25 years in the media and technology industries, Fern has developed an impeccable reputation for strategic marketing leadership and a passion for building brands both at large, publicly traded companies as well as growth-stage startups. She brings a wealth of experience transforming businesses through innovative go-to-market (GTM) and marketing strategies that drive substantial revenue growth. Having held senior roles at AT&T, Vox Media, PubMatic, Hearst, Univision and CBS, Fern has also helped several brands position for their successful acquisitions. As Chief Marketing Officer of Endeavor Streaming, Fern oversees the company’s global strategy, including branding, comms & PR, advertising, product and customer marketing, events, analytics, content development and creative design. She is responsible for building and strengthening Endeavor Streaming’s brand, supporting growth strategies and increasing demand for its products and solutions globally. Prior to joining Endeavor, Fern was Head of Global Marketing & Communications at Xandr, a division of AT&T, leading strategy and global marketing efforts across North America, EMEA, LATAM and APAC. She spearheaded the rebrand of AT&T Advertising and Analytics into Xandr, a new division representing AT&T’s advanced advertising capabilities. Under her leadership, the launch of the Xandr brand won The Drum’s 2019 award for Best Brand Launch. Fern excels in building high-performing teams, mentoring next generation leaders, and fostering cultures of innovation and collaboration. She is known for aptly balancing her strategic vision with a hands-on approach, for leading with empathy and for being able to drive large-scale change management initiatives across teams and functions. Fern is committed to uplifting those around her and amplifying marginalized voices, acting as a dedicated diversity advocate with expertise in implementing impactful DEI programs and serving on employee resource group boards to promote inclusive workplaces. She has been recognized throughout her career for her accomplishments, her leadership and her teams' work.