
• 23+ years commercial leadership experience across B2C and B2B sectors • Global leader able to champion transformational hyper growth and drive capability: brand strategy, digital, e-commerce and customer acquisition • Extensive consumer marketing and product development in CPG, tech and start-ups • Proven track-record managing budgets and owning P&L responsibilities • Robust knowledge of the crypto ecosystem and strategies to drive crypto adoption, Bitcoin, etc • Understanding of decentralized finance and financial technology • Expertise in championing dynamic teams, strategic thinking, creative problem solving and fiscal resourcefulness • Guest lecturer – Northwestern University Specialties: Data Collection/Analysis, Consumer Understanding, Brand Equity & Communication, Marketing Plans, Design Principles/Processes, Pricing, Ad Development, Media Planning, Interactive, Customer Marketing, Concept Development & Communications Development, Strategic Influencing, Digital and Data Transformation, Data Strategy, Data Management, Data Governance, Data Monetization, Data Science, Data Engineering, Agile and Scrum Methodologies, Data Mining, Segmentation, Clustering, Machine Learning, Personalization, Experience Science, Behavioral Science, Emotional Analytics, Supply Chain Management, Talent, HR capability builder
kenvue.com
turo.com
bostonbeer.com
northwestern.edu
1871.com
nokia.com
nsf.org
Greater Chicago Area
Head of Marketing, Retail Media Search & DTC Performance
PepsiCo
• www.linkedin.com/company/pepsico
Apr 2024 - Present
United States
Board of Directors
NSF International
• www.linkedin.com/company/nsf
Dec 2020 - Present
Adjunct Lecturer, Digital Media & Innovation
Northwestern University
• www.linkedin.com/company/northwestern-university
Jun 2017 - Present
Greater Chicago Area
President, Board of Directors
Third Coast Percussion
• www.linkedin.com/company/third-coast-percussion
Oct 2007 - Present
Mentor
mHUB Chicago
• www.linkedin.com/company/mhub-chicago
May 2017 - Present
Greater Chicago Area
Mentor
1871
• www.linkedin.com/company/1871tech
May 2017 - Present
Greater Chicago Area
Integrated Marketing & Digital Revenue
Consultant
Jan 2010 - Dec 2013
Los Angeles, California, United States
jnj.com
starcomww.com
loreal.com
linktr.ee
pepsico.com
shoptalk.com
unilever.com
instacart.com
pg.com