
Co-Founder @ WeFit Labs I Ex-CFO
I’m Ethan Noblesala, a finance and operations leader turned entrepreneur, focused on driving efficiency, scalability, and innovation. My career began in corporate accounting and treasury management, where I specialized in P&L analysis, cash flow optimization, and financial strategy helping businesses maximize profitability and operational efficiency. Over time, I transitioned into high-impact leadership roles, overseeing multi-million-dollar financial operations, optimizing treasury functions, and building scalable systems for growth. After experiencing my own 85-pound weight loss transformation, I pivoted into the health and fitness space, recognizing the need for better tools to keep people motivated and accountable. Now, I’m applying my expertise to build the future of health tech, creating scalable solutions that make fitness more engaging, social, and sustainable.
zetaglobal.com
nycb.com
3xp.gg
communitygaming.io
New York, New York, United States
Co-Founder
WeFit Labs
• www.linkedin.com/company/wefit-labs
Oct 2024 - Present
Founder in Residency
Antler
• www.linkedin.com/company/antler-global
• Full-time
Aug 2025 - Nov 2025
New York, New York, United States
Chief Financial Officer
Community Gaming
• www.linkedin.com/company/communitygaming
• Full-time
Aug 2021 - Nov 2023
Co-Founder
3XP Gaming Expo
• www.linkedin.com/company/3xpgaming
• Full-time
May 2022 - Oct 2023
Senior Finance Associate
Zeta Global
• www.linkedin.com/company/zetaglobal
Oct 2018 - Aug 2021
Finance Associate - Treasury, T&E
Zeta Global
• www.linkedin.com/company/zetaglobal
Jul 2016 - Oct 2018
New York