Co-Founder @ WeFit Labs I Ex-CFO

I’m Ethan Noblesala, a finance and operations leader turned entrepreneur, focused on driving efficiency, scalability, and innovation. My career began in corporate accounting and treasury management, where I specialized in P&L analysis, cash flow optimization, and financial strategy helping businesses maximize profitability and operational efficiency. Over time, I transitioned into high-impact leadership roles, overseeing multi-million-dollar financial operations, optimizing treasury functions, and building scalable systems for growth. After experiencing my own 85-pound weight loss transformation, I pivoted into the health and fitness space, recognizing the need for better tools to keep people motivated and accountable. Now, I’m applying my expertise to build the future of health tech, creating scalable solutions that make fitness more engaging, social, and sustainable.