Founder & CEO of Iconic

Erik is a seasoned Founder, technology leader and strategist. He has experience in taking companies from infancy to industry leaders in key finance, sales and operations roles. He is a subject matter expert in healthcare, real estate, data centers, cloud infrastructure and start ups. As Co-Founder and Chief Operating Officer of The Kit Company (www.kit.com) he has built the logistics, operations and revenue systems for Kit as well as being a primary contributor to the software platform that spawned the Kit Virtual Exam Room. Erik has focused deeply on the Patient Experience while at Kit with the intent of making at home medical exams a simple, convenient and modern experience. Previous Roles: As an EIR at Expa, Erik worked closely with the executive leadership of Expa on new start up projects and evaluating market opportunities across various fields of interest for the venture studio. Several projects were identified, chief amongst them being The Kit Company which Erik then went to work on full-time with Expa as a lead investor. As Executive Vice President of Unitas Global he has built systems and process around their global operations platform as well as their global sales team and go to market strategy. Having spent meaningful time in sales, he has a sharp focus on customer service and the user experience. As Vice President at the world renown data center REIT CoreSite (NYSE:COR), Erik was part of the core team that helped take the company public, serving in various capacities. He was responsible for the underwriting of multi-hundred million dollar data center assets and responsible for over 60% of the YOY revenue of the company. He has worn many hats in his career--SysAdmin, Financial Analyst, Sales Management and Operations. As a result he has a unique perspective on managing multi-disciplinary projects and successfully navigating complex organizational challenges in both early stage start ups and publicly traded companies. He lives by the following guiding principles: - Care less about who gets credit. Care more about winning. - Genuinely invest in people with your time and resources. - Don't be afraid of big ideas. - Big ideas are great, but big execution in the midst of adversity is greater. - All parts of the business create revenue: Operations, Sales, Finance. The cohesive functioning of these for the delivery of a great user experience will more often than not show through in real value for the consumer. -Retain the humility to reassess when superior solutions emerge and demand courage of yourself in adversity.