Savvy direct response marketing and marketing communications specialist. Generated revenue and acquired new customers/supporters through a variety of different mediums: Interactive, Off-line, Video, Mobile, E-mail, Social Media, and Viral Marketing in a number of arenas. EXPERTISE Facebook Fundraising Marketing Communications Direct Response Digital Supporter/Customer Retention Database Marketing Opening New Market Segments Twitter Inbound Marketing Product/Program Launch Google AdWords Philanthropy Social Media Database Conversion Branding Supporter/Customer Acquisition 508 Compliance Marketing Program Operations Budgeting Data Analysis Customer Service Strategic Planning Board Giving CORE COMPETENCIES  Marketing Communications: Well versed in Digital, Social Media and Off-line to deliver effective marketing, advertising, and branding strategies for a variety of diverse organizations. My parody Twitter Account was also named one of “the 7 best Twitter Accounts in DC."  Direct Response Marketing: Consistently executed simultaneous marketing/fundraising campaigns across different channels. Expertise includes both Strategic Planning and Tactical Management. Responsible for generating over $225 million dollars in revenue for different non-profit organizations and associations.  Project & Program Management: Successfully managed complex marketing/fundraising programs. Implemented and launched sophisticated new marketing programs and products including the Sustaining Giving Program for WNYC, and AOL Call Alert - a premium service for America Online.  Team Leader and Player: Over the course of my career, have effectively managed numerous consultants, outside vendors, and staff that were both direct and indirect reports.