
Savvy direct response marketing and marketing communications specialist. Generated revenue and acquired new customers/supporters through a variety of different mediums: Interactive, Off-line, Video, Mobile, E-mail, Social Media, and Viral Marketing in a number of arenas. EXPERTISE Facebook Fundraising Marketing Communications Direct Response Digital Supporter/Customer Retention Database Marketing Opening New Market Segments Twitter Inbound Marketing Product/Program Launch Google AdWords Philanthropy Social Media Database Conversion Branding Supporter/Customer Acquisition 508 Compliance Marketing Program Operations Budgeting Data Analysis Customer Service Strategic Planning Board Giving CORE COMPETENCIES Marketing Communications: Well versed in Digital, Social Media and Off-line to deliver effective marketing, advertising, and branding strategies for a variety of diverse organizations. My parody Twitter Account was also named one of “the 7 best Twitter Accounts in DC." Direct Response Marketing: Consistently executed simultaneous marketing/fundraising campaigns across different channels. Expertise includes both Strategic Planning and Tactical Management. Responsible for generating over $225 million dollars in revenue for different non-profit organizations and associations. Project & Program Management: Successfully managed complex marketing/fundraising programs. Implemented and launched sophisticated new marketing programs and products including the Sustaining Giving Program for WNYC, and AOL Call Alert - a premium service for America Online. Team Leader and Player: Over the course of my career, have effectively managed numerous consultants, outside vendors, and staff that were both direct and indirect reports.
defenders.org
diabetes.org
aafa.org
afa.org
thelukenscompany.com
greenpeace.org
nwf.org
Washington, District of Columbia, United States
Director of Direct Response
OneRhythm
• www.linkedin.com/company/onerhythm
Jul 2024 - Present
Bethesda, Maryland, United States
Managing Director, Individual Fundraising
American Diabetes Association
• www.linkedin.com/company/american-diabetes-association
Apr 2022 - Jun 2024
Arlington, Virginia, United States
Senior Marketing Communications/Direct Response Consultant
EA Direct Response
Jan 2011 - Apr 2022
Virginia/DC/Maryland
Senior Strategy Director
Edge Direct
• www.linkedin.com/company/wearemoore
Jan 2020 - Aug 2020
Director of Donor Development
Asthma and Allergy Foundation of America
• www.linkedin.com/company/asthma-and-allergy-foundation-of-america
Dec 2018 - Nov 2019
Crystal City, VA
Digital Media Consultant
Tommy Wells for Mayor
Jan 2014 - Apr 2014
Washington, DC
Marketing Consultant
TMNG Marketing
Feb 2000 - Jan 2002
Arlington, VA and Baltimore, MD
Account Executive
Malchow Adams & Hussey
Jan 1999 - Dec 1999
Washington, DC
Direct Mail Manager
Population Connection (formerly Zero Population Growth)
Nov 1996 - Jan 1999
Washington, DC
ascd.org
finca.org
aol.com