
At DCA Outdoor, my role as Chief Marketing & Technology Officer centers around spearheading marketing initiatives and technological advancements. With a hands-on approach, our team has successfully launched omnichannel marketing programs and implemented robust systems to amplify brand presence and drive revenue growth. Serving on the Proven Winners Retail Advisory Board, we work collaboratively to shape the future of the horticulture industry. Our combined efforts are essential in crafting innovative strategies that significantly increase sales and margins for Independent Garden Centers. My expertise in online and digital marketing, including SEO, is instrumental in these efforts, ensuring that we stay at the front edge of market trends and technology.
tryrosettastone.com
dcaoutdoor.com
nasa.gov
customink.com
verisign.com
envisionexperience.com
aol.com
reprisedigital.com
yieldmo.com
Richmond, Texas, United States
VP of Marketing (a Percheron Capital portfolio company)
Lookout Pest Control
• www.linkedin.com/company/lookout-pest-control
Nov 2024 - Present
Alpharetta, Georgia, United States
Proven Winners Retail Advisory Board
Proven Winners, LLC
• www.linkedin.com/company/proven-winners
Nov 2023 - Present
Chief Marketing & Technology Officer
DCA Outdoor
• www.linkedin.com/company/dca-outdoor
Sep 2022 - Aug 2024
Kansas City Metropolitan Area
CEO at Pawz.com (Sale to www.sunfrog.com) in Private Equity
Pawz.com
• www.linkedin.com/company/pawz-com
Nov 2021 - Oct 2022
San Diego, CA and Canton, OH
Chief Digital & Technology Officer
LUMINESS
• www.linkedin.com/company/luminesscosmetics
Apr 2020 - Oct 2021
Houston, Texas, United States
VP, Group Director SEO (for an Interpublic Group company)
Reprise Digital
• www.linkedin.com/company/reprise-digital
Jan 2019 - Dec 2020
Greater New York City Area