I don't fit neatly into one box—and that's my superpower. I operate at the intersection of Creative Direction, Marketing Strategy, and Operational Excellence, leading teams that translate brand vision into compelling visual narratives while driving business results. With nearly 20 years of experience evolving from management consulting at Deloitte to creative leadership across beauty and wellness, I've built and led creative teams for brands like Fenty, Estée Lauder, and Clinique, and shaped the cohesive brand identity of Stripes by Naomi Watts. My experience spans creative direction across packaging, retail merchandising, digital experiences, and campaign development—ensuring brand consistency at every touchpoint. My consulting background enhances my creative leadership—I approach visual storytelling with both creative vision and analytical precision, ensuring creative excellence that scales operationally and aligns with business objectives. This dual perspective allows me to bridge the gap between creative teams and executive stakeholders, translating business goals into compelling creative strategies. In today's digital-first landscape, I integrate AI-powered solutions into creative processes—not to replace human creativity, but to enhance it—allowing teams to work smarter, iterate faster, and deliver more personalized experiences that resonate across platforms. When brands need someone who can elevate creative direction while optimizing operations, develop talent that stays, and create processes that enable growth, that's where I deliver unique value. I am positioned to transform brands through both creative excellence and operational innovation. Looking to push the boundaries of brand storytelling, creative leadership, and AI-driven growth? Let's connect.