Sr. Digital Program Manager | Lifecycle & Growth

Experienced digital marketer with a global background supporting high-tech, retail, and consumer brands both in-house and agency-side. I specialize in scaling onboarding and adoption programs, supporting product launches, and optimizing customer journeys across digital channels like email, webinars, and web content. With a unique blend of creative and analytical skills, I thrive on building data-driven strategies that deliver results and enhance customer experiences. I’m passionate about making an impact through innovative digital marketing and customer success initiatives, from pipeline growth to lifecycle engagement and value realization. Outside of work, I’m all about exploring new horizons and finding calm in the midst of motion. Whether it's chasing starry skies, engaging in deep conversations, or practicing mindfulness, I’m always seeking moments that foster growth and balance. Volunteering for causes that empower women and support environmental sustainability is important to me, as I believe in creating a more positive, equitable world for everyone. Feel free to connect with me for career opportunities, networking, or to exchange experiences! Skill areas: - Digital marketing strategy - Customer success & lifecycle marketing - Product launch execution & onboarding - Cross-functional collaboration & stakeholder management - Email marketing, CRM, and automation platforms - Web analytics, conversion optimization & A/B testing - Market research & data storytelling - Customer insights & competitive analysis - Project management, budgeting & forecasting