
An accomplished marketing leader, growth advisor and strategist, and Web3 advocate - with a career built on scaling ambitious brands and businesses across both Web2 and Web3. • Built and led high-performing marketing teams from the ground up (0 to 40+) • Designed and executed go-to-market strategies across multiple blockchain ecosystems • Drove over 1000% paid user growth during challenging bear market conditions • Generated $10M revenue in 6 months, including $3.5M from a single Cardano metaverse launch 20 years in Web2, 5 years in Web3 - brands and organisations I’ve worked with include: • Legendary Studio & Paramount Pictures • Dynamite Entertainment • Williams F1 • Binance, Gemini, Coinbase, Huobi, KuCoin, Uniswap, CoinMarketCap • Ethereum, Polygon, Avalanche, Cardano Projects: • Layer 2 launches • ICOs • Blockchain gaming • DAOs • Metaverse & NFTs (including music and arts) Beyond Web3 marketing, I act as an advisor and remain deeply passionate about decentralisation and the future of finance, supporting the creation of ecosystems that challenge convention and deliver measurable impact for both businesses and communities. I’m committed to helping drive the mass adoption of Web3 by bringing a professional, authenticity, structured approach to how we collaborate - with our clients, our teams, and the wider community.
debenhams.com
walgreensbootsalliance.com
boots.jobs
toysrus.com
co.uk
London, England, United Kingdom
Co-Founder | COO
KICK
Jul 2023 - Present
Trustee
British Friends of Budapest Festival Orchestra
Nov 2023 - Present
Marketing Director
Virtua (Web3/Crypto)
Jul 2021 - Jun 2023
Trustee
The Encephalitis Society
• www.linkedin.com/company/encephalitisinternational
May 2020 - Mar 2022
Director, Digital & Marketing
Watchshop Group
Oct 2018 - Mar 2021
Reading, England, United Kingdom
Digital Strategy/Digital Partner
Splendid Unlimited
Jan 2018 - Oct 2018
London, United Kingdom
Head of International Digital
Debenhams
• www.linkedin.com/company/debenhams
Mar 2017 - Dec 2017
London, United Kingdom
Global Digital Strategy - Digital, Omni Channel & International Development
Walgreens Boots Alliance
Dec 2014 - Aug 2016
London, United Kingdom
Head of Group eCommerce
Mothercare Group (including ELC)
Sep 2010 - Jun 2011
Head of Group Online Marketing
GAME Group PLC (including Game Station & Gameplay)
Jan 2008 - Jul 2010
Head of Marketing (Group)
High and Mighty International
Jan 2004 - Dec 2007