Product Strategy • Indian Consumer Insights | The India Notes 🇮🇳 Newsletter

I'm product strategist focused on India-first markets. He helps teams turn ethnographic insight into narrative clarity, go‑to‑market focus, and measurable business outcomes. Formerly at Setu (employee #9) and co‑founder of D91 Labs, I have led research and strategy for global brands and Indian startups across finance, education, and commerce. I currently run 1990 Labs, where I work with Indian and global teams with product and GTM strategy for India. I have worked with Meta, Duolingo, CRED, Udaan, Plum Insurance, Jar, Allen Digital, People+AI. My love for DPI led me to designing the earliest consent flows for Account Aggregator. I run a popular Substack newsletter called 'The India Notes' where I shared Indian consumer insights which is currently read by more than 16,000 founders, VCs and operators. DM to talk product strategy and consumer inisghts.