
Product Strategy • Indian Consumer Insights | The India Notes 🇮🇳 Newsletter
I'm product strategist focused on India-first markets. He helps teams turn ethnographic insight into narrative clarity, go‑to‑market focus, and measurable business outcomes. Formerly at Setu (employee #9) and co‑founder of D91 Labs, I have led research and strategy for global brands and Indian startups across finance, education, and commerce. I currently run 1990 Labs, where I work with Indian and global teams with product and GTM strategy for India. I have worked with Meta, Duolingo, CRED, Udaan, Plum Insurance, Jar, Allen Digital, People+AI. My love for DPI led me to designing the earliest consent flows for Account Aggregator. I run a popular Substack newsletter called 'The India Notes' where I shared Indian consumer insights which is currently read by more than 16,000 founders, VCs and operators. DM to talk product strategy and consumer inisghts.
setu.co
nextleap.app
adobe.com
ispirt.in
rupeek.com
clr.tax
Bengaluru, Karnataka, India
Founder
1990 Research Labs
• www.linkedin.com/company/1990-research-labs
Jun 2021 - Present
Bangalore Urban, Karnataka, India
Founder
Business Hero
• www.linkedin.com/company/business-hero-app
May 2024 - Present
Bangalore Urban, Karnataka, India
Writer
The India Notes
• www.linkedin.com/company/the-india-notes
Sep 2022 - Present
Bengaluru, Karnataka, India
Course Instructor
NextLeap
• www.linkedin.com/company/your-nextleap
Jun 2022 - May 2025
Bengaluru, Karnataka, India
Design Volunteer
ProductNation/iSPIRT
• www.linkedin.com/company/ispirt
May 2019 - Dec 2024
Bengaluru, Karnataka, India
Head Of Research
Setu
• www.linkedin.com/company/setu-apis
Jan 2020 - Jun 2021
Design Lead
Setu
• www.linkedin.com/company/setu-apis
Jan 2019 - Jan 2020
Bangalore