I'm an innovative marketing and partnerships leader with 6+ years of experience driving acquisition, engagement, retention, and monetization across startups and growth-stage companies. I specialize in building data-driven email and in-app journeys that move key business metrics—from improving subscription retention to increasing monthly active users. 🌎 I completed an MBA at CKGSB and a BSc in Management (Accounting and Finance) at The University of Manchester. Having lived and worked in the UK, China, Singapore and the US, I’ve gained valuable insights and skills from diverse, innovative teams and cultures. I thrive in challenging and ambiguous environments, am open-minded and adaptable. 🤝🏻 I am a Co-Founder of KampungKakis, a Charity organization that connects neighbours to support isolated seniors. 🪄 Let’s connect if you're building something great—or if you just want to talk lifecycle, retention, or user love.