
With over a decade of experience in digital marketing, I specialize in helping tech and design companies unlock their growth potential through targeted email marketing and content strategy consulting. My expertise lies in building lifecycle email campaigns, crafting data-driven strategies, and creating engaging narratives that convert and retain global audiences. I've collaborated with industry leaders like Skype, Nike, Citibank, and 3M, delivering measurable results that align marketing efforts with business goals. Whether creating scalable content frameworks or designing personalized email journeys, I bring a strategic, results-focused approach to every project. In addition to my client work, I’ve created courses and digital products for myself, and collaborated with startups and tech founders to translate complex ideas into accessible, engaging content for tech founders, contributing to educational programs. My Core Expertise: Email Marketing: Crafting lifecycle email campaigns, including onboarding, retention, and re-engagement strategies, that maximize ROI, boost LTV, and nurture lasting customer relationships. Content Strategy & Brand Messaging: Developing clear, compelling content plans and authentic brand voices that resonate with target audiences while driving meaningful connections and conversions. Data-Driven Campaign Optimization: Leveraging tools like Klaviyo, HubSpot, Salesforce Marketing Cloud, and Google Analytics to track, analyze, and refine campaigns for maximum impact. Consulting for B2B Growth: Partnering with tech and design companies, startups, and VCs to build strategic content roadmaps that educate, engage, and convert highly skilled professionals and creatives. Educational Expertise: Designing and delivering cohort-based programs, online courses, and workshops to empower businesses with actionable marketing strategies and insights. I oversee every stage of email and content marketing creation, from strategy and execution to performance analysis. My campaigns are designed to be engaging, measurable, and optimized for retention and conversion, ensuring tangible business growth for my clients. Since 2014, I’ve worked remotely across 30+ countries, bringing a global perspective and cultural sensitivity to my work. This unique experience allows me to create dynamic, innovative solutions tailored to diverse markets and audiences.
edenspiekermann.com
w3haus.com
trendwatching.com
Berlin, Berlin, Germany
B2B Email Marketing & eCommerce Growth Strategist
Quarry
• www.linkedin.com/company/quarry-design-group
Aug 2021 - Present
Senior Copywriter
Self Employed
• www.linkedin.com/company/indpendent-contractor
Jan 2016 - Present
Remote
Marketing Manager & Content Strategist
Self Employed
• www.linkedin.com/company/indpendent-contractor
Jan 2013 - Aug 2024
Content Strategist & Tech VC Copywriter
Fundraising Bootcamp
• www.linkedin.com/company/fundraising-bootcamp
Feb 2021 - Aug 2024
Digital Marketing Manager @ Venture Design Firm
Edenspiekermann
• www.linkedin.com/company/edenspiekermann
Sep 2021 - Jun 2024
Berlin, Germany
Operations Director | Email Marketing & Klaviyo
Growth Gurus
• www.linkedin.com/company/the-growth-gurus
Jan 2020 - Aug 2020
Co-Founder, Marketing & Content Lead
Passaporte Freela
Jan 2017 - Jan 2020
Strategic Planner
F*Hits
Oct 2012 - Jan 2013
São Paulo
Art Assistant and Social Media Planner
Palco 07
Apr 2009 - Nov 2009