Full-stack Web3 Marketing Leader with 12+ years of experience (5+ years in Crypto). I've specialised in: • Crafting impactful brands, compelling narratives, and influential positioning • Growing technical communities and thriving ecosystems • Developing data-driven, audience-focused marketing strategies Throughout my career, I’ve had the privilege of leading impactful marketing initiatives for exceptional companies like Red Bull, Spartan, Synternet, and Wormhole. At Wormhole, I helped build the marketing department that established it as the leading cross-chain protocol, driving over $40B in total volume, a $2.5B valuation, and 500,000 social media followers. At Synternet, I spearheaded the marketing strategy behind a successful rebranding campaign that resulted in a 400% price increase for its SYNT token. I also led the strategic marketing efforts for its mainnet launch and TGE event, driving strong engagement and adoption among developers and crypto retail users alike.