
Chief Executive Officer @ Innuba · Fellow @ Acumen · Professor @ IE & Headspring · Author of UPGRADE · Podcaster @ Heavy Mental · Futures & Foresight enthusiast
"Technology is one of the biggest forces that’s driving change to our world. Artificial Intelligence, Blockchain, Mixed Realities, BioTech, NanoTech... My commitment is to understand them, spot weak signals and trends, help organizations prepare for the future, imagine their possible futures and make the preferred ones happen, always with a Life Centered Approach with the goal of a positive high-impact." Innovation and Disruptive Technologies expert, with +20 years of experience developing and implementing innovation strategies and culture, and developing digital products with a strong focus on Human Centered Design, highlighting his experience at Inditex as Head of Innovation Projects. He is currently focused on Futures Studies (Strategic Foresight, Moonshot Thinking, Design Futures...) and their application in business strategies to create a better world; on the ethical use of disruptive technologies with a social purpose such as Artificial Intelligence, Blockchain or Internet of Things; and on the study of the functioning of the brain (mental models, systemic thinking, learn to learn...) for the creation of methodologies, techniques and tools to develop skills for the future. CEO & Co-founder of Innuba, a strategic innovation consulting firm that helps organisations and leaders to understand the complex present, to imagine positive futures and make them a reality through disruptive innovation, collaboration ecosystems, humanistic technology and new narratives. He is also co-author of the book "Upgrade: develop a future-proof profile", a guide that brings together in a very simple way the skills, frameworks and tools that any professional should incorporate for the complex and uncertain context in which we live. Co-founder and partner at Social Noise (digital creative agency) and Guud (live engagement platform), and also board member of several startups such as Usizy, Hoop Carpool, Ecodicta, Debuencafé & Qultu.org. He also teaches at digital and business schools such as Headspring, Instituto de Empresa (IE), ISDI or EOI; speaks at events such as TEDx, Mobile World Congress or South Summit, and mentors and invests through initiatives such as AngelClub, The Valley VC, IMPACT or Aticco Lab. Interests: Creative Technology · Design Futures · Strategic Foresight · Disruptive Technologies · Generative Artificial Intelligence · Business, Service and Product Design · Innovation Strategy & Culture · Coolhunting & Trends Watch · Social Innovation · Circular Economy · Continuous Learning · Leadership and entrepreneurship · Mentoring and Advisoring
conector.com
darwinverne.com
iabspain.es
ied.edu
vodafone.com
ie.edu
iebschool.com
Madrid, Community of Madrid, Spain
Vice President and Founding Member
Asociación Española de Prospectiva
• www.linkedin.com/company/asociación-española-de-prospectiva
Sep 2025 - Present
Madrid, Community of Madrid, Spain
Chief Executive Officer & Co-Founder
Innuba
• www.linkedin.com/company/innuba
Jan 2022 - Present
Chief Foresight Officer & Co-Founder
Innuba
• www.linkedin.com/company/innuba
Nov 2018 - Dec 2021
Madrid Area, Spain
Innovation & Tech Advisor & Co-founder
Innuba
• www.linkedin.com/company/innuba
Nov 2015 - Nov 2018
Book Author
Upgrade: desarrolla tu perfil a prueba de futuro
• www.linkedin.com/company/upgradebook
Jun 2022 - Present
Professor
IE Business School
• www.linkedin.com/company/ie-business-school
Feb 2020 - Present
Madrid Area, Spain
Professor
Headspring, by Financial Times & IE Business School
• www.linkedin.com/company/goheadspring
Nov 2018 - Present
Spain
Podcaster
Heavy Mental
• www.linkedin.com/company/heavy-mental
Apr 2020 - Present
Professor
Doméstika
• www.linkedin.com/company/domestika
Aug 2021 - Present
Professional Speaker
David Alayón
• www.linkedin.com/company/david-alayon
Jun 2023 - Present
Professional Speaker
David Alayón
• www.linkedin.com/company/david-alayon
Nov 2021 - Jun 2023
Professional Speaker
David Alayón
• www.linkedin.com/company/david-alayon
Dec 2018 - Nov 2021
Professor
David Alayón
• www.linkedin.com/company/david-alayon
May 2012 - Dec 2019
Professional Speaker
David Alayón
• www.linkedin.com/company/david-alayon
Jan 2015 - Nov 2018
Professional Speaker
David Alayón
• www.linkedin.com/company/david-alayon
Jan 2009 - Dec 2014
Member of the Experts Committee and Mentor
The Valley Venture Capital
• www.linkedin.com/company/the-valley-venture-capital
Apr 2020 - Present
Madrid, Community of Madrid, Spain
Advisor & Partner
Ecodicta Fashion Sharing Club
• www.linkedin.com/company/ecodicta
Dec 2018 - Present
Madrid, Community of Madrid, Spain
Mentor, Board Member & Partner
uSizy
• www.linkedin.com/company/usizy
Jan 2018 - Present
Madrid, Community of Madrid, Spain
Mentor, Board Member & Partner
Hoop Carpool
• www.linkedin.com/company/tribbu-app
Dec 2019 - Present
Madrid, Community of Madrid, Spain
Advisor & Partner
Debuencafé
• www.linkedin.com/company/debuencafe
Jun 2020 - Present
Madrid, Community of Madrid, Spain
Mentor
ĀticcoLab
• www.linkedin.com/company/aticcolab
Jun 2020 - Present
Mentor & Startup evaluator
IMPACT Accelerator
• www.linkedin.com/company/impact-accelerator
Apr 2019 - Present
Madrid, Community of Madrid, Spain
Investor
Angel Club
• www.linkedin.com/company/angelclub
Jul 2017 - Present
Advisor & Partner
Darwin Social Noise
• www.linkedin.com/company/darwin-verne
Dec 2015 - Present
Madrid, Community of Madrid, Spain
Chief Innovation Officer, Head of Product Design / XD & Partner
Social Noise
• www.linkedin.com/company/darwin-verne
Jun 2013 - Dec 2015
Madrid Area, Spain
CTO, Social Media Strategist & Partner
Social Noise
• www.linkedin.com/company/darwin-verne
Dec 2009 - Jun 2013
Madrid Area, Spain
Advisor & Co-founder
Guud TV
• www.linkedin.com/company/guud-tv
Feb 2015 - Present
Madrid
Product Design / Business Development Advisor & Co-founder
Guud.tv
• www.linkedin.com/company/guud-tv
Feb 2014 - Dec 2015
Madrid Area, Spain
Founding Partner & Board Member
ÂVAT
• www.linkedin.com/company/âvat
Apr 2021 - Oct 2024
Chief Innovation Officer & Partner
Mindset
• www.linkedin.com/company/mindset_3
Nov 2018 - Oct 2024
Madrid Area, Spain
Innovation & Technology Advisor & Partner
Mindset
• www.linkedin.com/company/mindset_3
Jun 2015 - Nov 2018
Spain
Professor
Fundación General de la Universidad de La Laguna
• www.linkedin.com/company/fundaci-n-empresa-universidad-de-la-laguna
Nov 2021 - May 2023
Professor
Universidad Pontificia de Salamanca
• www.linkedin.com/company/universidad-pontificia-de-salamanca
Sep 2019 - Jul 2022
Madrid Area, Spain
Mentor & Professor
Conector Startup Accelerator
• www.linkedin.com/company/conector-startup-accelerator
May 2017 - Jan 2022
Professor
UXER SCHOOL
• www.linkedin.com/company/uxer-school
Apr 2020 - Nov 2021
Madrid, Community of Madrid, Spain
Mentor & Board Member
SZENTIA
• www.linkedin.com/company/szentia-platform
Dec 2019 - Sep 2021
Co-Organizer & Sponsors, Alliances and Partnerships
PRIMER EU
• www.linkedin.com/company/primereurope
Jan 2019 - Nov 2019
Madrid Area, Spain
Professor
Digital Innovation Center
• www.linkedin.com/company/digital-innovation-center
Sep 2016 - Nov 2019
Madrid Area, Spain
Professor
IEBS Business School
• www.linkedin.com/company/iebschool
Jun 2015 - Oct 2019
Online
Mentor & Professor
TheHop
• www.linkedin.com/company/thehop
Sep 2018 - May 2019
Madrid, Community of Madrid, Spain
Head of Innovation Projects
Inditex
• www.linkedin.com/company/inditex
Dec 2015 - Nov 2018
A Coruña Area, Spain
Professor
Universidad Carlos III de Madrid
• www.linkedin.com/company/universidad-carlos-iii-de-madrid
Sep 2016 - Nov 2017
Madrid Area, Spain
Professor
Miami Ad School Madrid
• www.linkedin.com/company/miami-ad-school-madrid
Mar 2014 - Dec 2015
Madrid Area, Spain
Advisor & Co-founder
Mujer Deportiva
• www.linkedin.com/company/lasmujeresnosmovemos
Jan 2014 - Dec 2015
Spain
Master's Director & Professor
Nomadia
• www.linkedin.com/company/nomadia
Oct 2014 - Sep 2015
Madrid Area, Spain
Product Design Advisor & Co-founder
Shoppiic
• www.linkedin.com/company/shoppiic
Jan 2013 - Apr 2015
Santa Cruz De Tenerife, Spain
Product Design Advisor & Co-founder
Hiyalife
• www.linkedin.com/company/hiyalife
May 2011 - Nov 2014
Madrid Area, Spain
Professor
IAB Spain
• www.linkedin.com/company/iab-spain
Feb 2012 - Feb 2014
Madrid Area, Spain
Blogger & Scriptwriter at Cooking Ideas
Vodafone
• www.linkedin.com/company/vodafone
Oct 2010 - Jul 2013
Managing director & Founding partner
Digital Noise
• www.linkedin.com/company/digital-noise
Dec 2011 - Jun 2013
Madrid Area, Spain
Associate Professor
IED Madrid
• www.linkedin.com/company/ied-istituto-europeo-di-design
Jan 2012 - Sep 2012
Madrid Area, Spain
itx.to
uc3m.es
aticcolab.com
domestika.org