As an Associate Media Planning Director at Media Futures Group, I oversee strategic planning for Google Chrome Enterprise DR (B2B) initiative, a global and multi-faceted program that includes browser downloads, Chrome OS, Android lead generation, and Amazon campaigns. With over 10 years of experience in digital marketing, I have a proven track record of delivering data-driven and omni-channel solutions that exceed client goals and expectations. I am passionate about maximizing brand awareness and revenue for high-profile companies, such as Macy's and Bed Bath & Beyond, where I led paid search marketing activities and introduced new ROAS strategies that resulted in significant sales growth and budget increases. I also have extensive experience in working with analytics, CRM, product, and merchandising teams to develop custom audience segments, execute A/B tests, and optimize campaign performance. I thrive in collaborative and supportive team environments, where I can leverage my marketing, strategic, and project management skills to drive positive change and success.