SVP at DAIVID | Product & GTM Leader | Building Teams That Launch Ad Tech Products | CTV, Video & Programmatic | Ex-Unruly (£176M exit), WildBrain, Teads | Consulting available

I build teams and go-to-market strategies that turn complex ad tech products into revenue engines.I've launched video, CTV, and programmatic solutions across EMEA - from zero-revenue startups to a £176M exit. My approach: lead from the front, make the complex simple, and build people-first cultures that deliver commercial success.WHAT I DO• Product & GTM Strategy: I define value propositions, positioning, and measurement frameworks that get products to market and drive adoption• Team Leadership: I hire, mentor, and develop high-performance teams across multiple markets• Voice of the Customer: I build feedback loops between clients and product teams - capturing what the market needs and translating it into what we build• Sales Enablement: I create the tools, training, and experiences that help sales teams close deals (including a 2000sq ft Future Home that got us into C-suite meetings)CURRENTSVP at DAIVID, an AI creative effectiveness platform. We predict ad performance before campaigns run - 90% accuracy for pre-flight performance. We work with major brands, holdcos and adtech.HIGHLIGHTS• Unruly (now Nexxen): Leadership team through 176M exit to News Corp. Built research function from scratch, pioneered brand lift measurement and viral video prediction. Led remote teams across EMEA, US, APAC• WildBrain: Built EMEA ad sales from zero after YouTube wiped out 50% of their revenue. Recruited team, created GTM strategy, established pipeline across three regions• Project Kangaroo: Owned ad sales GTM for UK's first major all provider streaming service (BBC, ITV, Channel 4). Blocked by Competition Commission but framework informed ITV/CH4 streaming products and probably Netflix who were still sending DVDs through the post at this point in time.