Founder & CEO, ATHLETESIA | Challenging an Industry Built on Compression | Yoga Teacher | Pilates Instructor | Breath Coach

I didn't create ATHLETESIA just to sell products. I created it because I was tired of the copy-and-paste approach dominating the activewear space, in an industry that has been selling women the same message for decades: that our bodies need to be compressed, sculpted, and shaped into something "better." Why is that the standard? The global activewear market is thriving, but it's become another place where women are sold the same message on repeat. Products designed to compress and sculpt, rather than support. Products that expect women to change themselves instead of meeting them where they are. As a yoga teacher, Pilates instructor, and breath coach, I see first-hand how disconnected this is from real life. Women move alongside careers, families, responsibilities, and evolving bodies. They don't need another brand telling them to push harder or chase aesthetics. They need products that respect their lives and honour how movement actually fits into their day. ATHLETESIA is the brand I'm building in response to that gap. A space that rejects moulds and rules. One that prioritises function, self-expression, and mental wellbeing. Where you're allowed to move because it feels good, because it supports your mental health, or simply because you want to. Where rest is honoured. Where you get to show up as yourself. This is my love letter to the women ready to take their power back. A brand my nieces can grow up looking to, knowing it's beautiful to feel confident in their own skin. It's for the woman who moves for her, not for the gram. A space with no moulds and no rules. Because women don't need to be shaped. They need to be supported.