I have over 25 years of experience in leading and transforming media, education, and information businesses across various platforms and markets. As the President of Undertone, a division of Perion Network, I am responsible for revitalizing and growing the world's leader in high-impact ad format campaigns, leveraging our complete adtech stack solution and our expertise in right-brained advertising design. My core competencies include intrapreneurship, product development/market fit, promotion, pricing, restructuring, culture change, and analytical and implementation skills. I have a proven track record of delivering long and short-term revenue growth, creating innovative and differentiated products and services, and driving operational efficiency and effectiveness. I am passionate about engaging and empowering audiences, partners, and teams, and creating lasting visitor memories. I am also a former partner in a large consulting firm, a former board member of Perion Network, and a winner of the McGraw-Hill Corporate Innovation Award. I also believe in being a solid community member, serving as a public school board member and advisory counsel for my undergraduate alma mater.