
GTM for B2B Startups | Former GM and 3x Head of Growth | Dad x4
Most founder-led B2B teams can build and sell but few use deep customer understanding as growth fuel. I'm on a mission to fix that gap. Hi—I’m Christian. I install customer-led growth systems so lean founder-led teams ship products buyers want and describe them in words buyers recognize. I find the customer insights that drive buying decisions. Then I integrate them into whatever exiting motions you have going, whether it's sales, marketing, product or community-led. The result: fewer guesses, faster learning, better pipeline. My work is practical and end-to-end: part strategist, part coach, part builder. If you need a single-channel or tactical specialist, I can refer you to great ones. If you need someone who can work across your existing growth system and team, find the blind spots you're missing, and turn insights into shipped experiments, that's where I help. I've spent 10+ years at VC-backed startups as a growth lead and advisor. I moved into growth after early years in consulting and GM roles where I ran full P&Ls. That experience taught me how expensive it is to be product-proud and customer-vague. So I built a system that transforms customer clarity into growth. Let's talk if this sounds like what you need.
yr.com
virtualtrips.io
voltaeffect.com
seedstars.com
squareup.com
trycaviar.com
Halifax, Nova Scotia, Canada
Owner
Grovi.io
• www.linkedin.com/company/grovi-io
Jan 2025 - Present
Halifax, Nova Scotia, Canada
Growth Partner and Advisor
Volta
• www.linkedin.com/company/voltaeffect
Feb 2023 - Present
Venture Partner
Tidal Venture Partners
• www.linkedin.com/company/tidal-venture-partners
Jun 2022 - Present
CEO
Symbodi
• www.linkedin.com/company/symbodi
Jan 2024 - Dec 2024
Growth Partner
Seedstars
• www.linkedin.com/company/seedstars
Sep 2023 - May 2024
Head of Growth
Virtual Hallway
• www.linkedin.com/company/virtual-hallway
Jul 2022 - Feb 2023
Halifax, Nova Scotia, Canada
Head Of Content Growth
Heygo
• www.linkedin.com/company/virtualtrips
Mar 2021 - Jul 2022
Remote & London, UK