
https://iexcel.co Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area. Chris has helped grow 1 unicorn (Dapper Labs), 3 startups to acquisition (Contactually, numberFire, Speek), 2 startups to growth equity (Phone2Action, Nextpoint), and 1 startup to the INC 500 (Contactually). He has left a positive impact with countless companies and colleagues, as is evident from his 70+ LinkedIn recommendations. He has taught students, developed courses, and mentored startup founders at companies like Techstars, General Assembly, Springboard, and Platzi. He has been recognized by GrowthHackerTV as one of the top 200 experts on startup growth. SKILLS EXEC // P&L Owner • Team Manager • Board Presenter • Hiring Manager ANALYTICS & INSIGHTS // SaaS Reporting • Data Attribution • Viral Coefficient • Customer Development • Market Research • Surveys PAID TRAFFIC // Paid Search • Social Ads • Display Ads • Directories FREE TRAFFIC // Social Media • Content SEO • App Store Optimization • Content Distribution • Cold Email Outreach • PR Outreach • Product SEO • Viral Invites • Product oAuth Strategy CONVERSION // A/B Testing • Funnel Optimization • Heatmaps • Landing Pages RETENTION // Email • CRM • Marketing Automation • Lead Qualification • Product Onboarding • Product Notifications • Transactional Emails MISC // Event Marketing • Wireframes (light) • Adobe Photoshop (light) • HTML edits (light) • Type 85 WPM SOFTWARE ANALYTICS // Microsoft Excel • Google Analytics • Google Tag Manager • Mixpanel • Heap • Looker • Databox PAID TRAFFIC // Google Search Ads • Google Display Ads • YouTube Ads • Bing Ads • LinkedIn Ads • Facebook Ads • Twitter Ads • Capterra • G2 • Outbrain • ListenLoop • AdEspresso COMMUNICATIONS // Hubspot • CustomerIO • SalesLoft • Groove • OutreachIO • Intercom • Mailchimp • Woodpecker • Pitchbox • LeanPlum SOCIAL // FB • TW • LI • Instagram • Audiense (TW) • Sprout Social • MeetAlfred (LI) CONVERSION // Google Optimize • Optimizely • Unbounce • Instapage
linktr.ee
quorum.us
leanstartupmachine.com
davispolk.com
springboard.com
techstars.com
superiordiscovery.com
Washington DC-Baltimore Area
CEO
iExcel
• www.linkedin.com/company/iexcel
Jan 2011 - Present
Washington DC <> New York City
Startup Mentor
Techstars Washington DC
• www.linkedin.com/company/techstars-washington-dc
Sep 2024 - Dec 2024
Washington, District of Columbia, United States
Startup Mentor
Techstars Equitech Accelerator
• www.linkedin.com/company/techstars-equitech-accelerator
Feb 2024 - Jun 2024
Washington DC-Baltimore Area
Agency of Record / Digital Marketing
Nextpoint
• www.linkedin.com/company/nextpoint
Jan 2019 - Oct 2023
Chicago, Illinois, United States
Agency of Record / Digital Marketing
Dapper Labs
• www.linkedin.com/company/dapper-labs
May 2021 - Jun 2022
Washington, District of Columbia, United States
Senior Director of Marketing
Phone2Action, Inc
• www.linkedin.com/company/capitolcanary
Jul 2018 - Sep 2019
Washington D.C. Metro Area
Co-Founder / Executive Producer
Superstar Radio w/DJ Superstar Jay
Jan 2009 - Aug 2010
Greater New York City Area
Co-Founder
PubCity
Jan 2003 - Dec 2005
Greater New York City Area
ga.co
contactually.com
paulweiss.com
cydcor.com
platzi.com
credit-suisse.com
dapperlabs.com
knewton.com