https://iexcel.co Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth and tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding (Seed Round to Series E) and sizes (<10 to 100+), generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs the agency iExcel.co, a B2B SaaS-focused demand generation and marketing operations agency based out of the greater Washington DC area. Chris has helped grow 1 unicorn (Dapper Labs), 3 startups to acquisition (Contactually, numberFire, Speek), 2 startups to growth equity (Phone2Action, Nextpoint), and 1 startup to the INC 500 (Contactually). He has left a positive impact with countless companies and colleagues, as is evident from his 70+ LinkedIn recommendations. He has taught students, developed courses, and mentored startup founders at companies like Techstars, General Assembly, Springboard, and Platzi. He has been recognized by GrowthHackerTV as one of the top 200 experts on startup growth. SKILLS EXEC // P&L Owner • Team Manager • Board Presenter • Hiring Manager ANALYTICS & INSIGHTS // SaaS Reporting • Data Attribution • Viral Coefficient • Customer Development • Market Research • Surveys PAID TRAFFIC // Paid Search • Social Ads • Display Ads • Directories FREE TRAFFIC // Social Media • Content SEO • App Store Optimization • Content Distribution • Cold Email Outreach • PR Outreach • Product SEO • Viral Invites • Product oAuth Strategy CONVERSION // A/B Testing • Funnel Optimization • Heatmaps • Landing Pages RETENTION // Email • CRM • Marketing Automation • Lead Qualification • Product Onboarding • Product Notifications • Transactional Emails MISC // Event Marketing • Wireframes (light) • Adobe Photoshop (light) • HTML edits (light) • Type 85 WPM SOFTWARE ANALYTICS // Microsoft Excel • Google Analytics • Google Tag Manager • Mixpanel • Heap • Looker • Databox PAID TRAFFIC // Google Search Ads • Google Display Ads • YouTube Ads • Bing Ads • LinkedIn Ads • Facebook Ads • Twitter Ads • Capterra • G2 • Outbrain • ListenLoop • AdEspresso COMMUNICATIONS // Hubspot • CustomerIO • SalesLoft • Groove • OutreachIO • Intercom • Mailchimp • Woodpecker • Pitchbox • LeanPlum SOCIAL // FB • TW • LI • Instagram • Audiense (TW) • Sprout Social • MeetAlfred (LI) CONVERSION // Google Optimize • Optimizely • Unbounce • Instapage