
Head of Marketing | GTM Architect | Building GTM engines for early-stage Web3 startups to gain traction, grow communities, and generate pipeline faster | Community Builder | Ex-Fireblocks
Some marketers tell stories. I build movements. As a full-stack Web3 marketing leader with deep roots in blockchain, cybersecurity, and developer infrastructure, I’ve spent over a decade translating breakthrough technologies into trusted brands and fast-moving communities. I specialize in launching products from 0 to 1—strategizing every step from positioning and messaging to go-to-market execution and community growth. ✅ Launched Pi Squared’s brand and community from 0 to a 5,000+ pre-testnet community ✅ Built high-impact lead generation and GTM engines for multiple early-stage companies ✅ Transformed product marketing leadership into cross-functional influence at the executive level My edge? I bring both technical depth and narrative clarity. With experience as an industry analyst, I don't just understand complex technology—I explain it in a way that earns trust from developers, investors, and enterprise buyers alike. My hybrid background as a tech marketer and tech analyst, powers both my vision and execution. I thrive where innovation outpaces understanding. Whether leading global teams or shaping the arc of a new category, I’m driven by clarity, momentum, and impact. I’ve launched institutional wallet infrastructure, scaled developer engagement programs, and crafted stories that catalyze adoption across ecosystems. At my core, I believe great marketing isn’t noise—it’s alignment. Aligning products with purpose, communities with a mission, and innovation with the humans it serves. If you’re building something that changes how the world works, let’s talk. #Web3Marketing #GTMStrategy #Blockchain #CryptoMarketing #ProductMarketing #B2BMarketing #StartupGrowth #StorytellingWithDepth
lookout.com
apperian.com
idc.com
pisquaredinc.com
451research.com
floating.group
fireblocks.com
United States
Founder, Lead Advisor
Go2Market Advisors
Aug 2023 - Present
Head of Marketing
Pi Squared Inc.
• www.linkedin.com/company/pi-squared-inc
Apr 2024 - Apr 2025
Boston, Massachusetts, United States
Head of Marketing
Fraction (MPCH Labs)
Feb 2023 - Jul 2023
Boston, Massachusetts, United States
Head of Marketing
Floating Point Group
• www.linkedin.com/company/floating-point-group
Aug 2022 - Dec 2022
Boston, Massachusetts, United States
Director of Product Marketing
Fireblocks
• www.linkedin.com/company/fireblocks
Jul 2021 - Aug 2022
New York, New York, United States
Director of Product Marketing
Lookout
• www.linkedin.com/company/lookout
Jul 2018 - Jul 2021
Greater Boston Area
Director, Product and Enterprise Software Marketing
BlackBerry
• www.linkedin.com/company/blackberry
Aug 2016 - Jul 2018
Boston, MA
Director of Product Marketing and Strategy
Apperian App Management
• www.linkedin.com/company/apperian-inc-
Jan 2016 - Aug 2016
Greater Boston Area
Research Director, Enterprise Mobility
451 Research
• www.linkedin.com/company/the-451-group
Jul 2008 - Dec 2015
Greater Boston Area
Senior Analyst - Mobile Device Technology and Trends
IDC
• www.linkedin.com/company/idc
Nov 2006 - May 2008
Framingham, MA
Senior Analyst
IDC
• www.linkedin.com/company/idc
Jul 2005 - Nov 2006
Framingham, MA
Summer Associate / MBA Intern
Nokia
• www.linkedin.com/company/nokia
Oct 2003 - Jan 2005
Boston, MA
blackberry.com
nokia.com