Brand Equity Strategy

I increase the commercial value of your business with action-oriented brand strategy. As a product designer, turned tech trend forecaster, turned brand and business strategist with 13 years experience, I guide C-suites and founders to build their brand into a business asset. Since leaving my role as Sr. Strategy Director at Redscout, I work directly with businesses on brand equity projects aimed at increasing the perceived value of their product and/or business. 
 From tech, to gun violence non-profits, to luxury and AI tools, I am expert at rallying matrixed organizations around brand ideas that strengthen their market position and increase market value.
 Because, _ 30% of stock market value can be attributed to brand equity
(Kantar) _ Businesses with well-defined brand strategies can expect 20% higher revenue growth (HBR) _
Increasing customer retention by 5% boosts profits up to 95% (HBS) _ Consistent brand presentation can boost revenue by as much as 23% (Inc) _ 88% said investing in brand building was the best way to increase resilience during economic uncertainty (report of 450 global CMO's, Frontify) Your brand should be a significant growth driver. Is yours? The majority of my work has been in tech, luxury & lifestyle, and I've been featured in Vogue, Nylon, Forbes, & The London Times. Most recently, you can read my advice in The Crisis Casebook, a brand management crisis handbook written by Edward Segal, released in September 2025. #Brand #Marketing #Innovation #Strategy #Director #Fractional #CMO #Executive #Interim #Contract #Available #Opentowork #Growth #US #EMEA #DTC #Marketplace #Tech #CPG #Lifestyle #Ecommerce #Creative #Global #Consumer #Research