A background in IT and Project Management combined with Strategic Media planning experience have taught me precious technical and analytical skills to guide my decision-making and ensure client deliverables are achieved. Having worked in diverse industries, from Retail, Tech, Fashion, and E-Sports; mainly in GCC and Africa the knowledge and different tactics applied have instilled the passion for uncovering behaviors across varying countries. Skilled in Ad tech and media programs: Google Ads (search, GDN, YouTube), Facebook Ads Manager, Snap Ads, The Trade Desk, LinkedIn, Amazon ads platform, Google Tag Manager, Google Analytics as well as Microsoft Excel, and Microsoft PowerPoint.