I'm a mixed methods UX researcher, product strategist, and manager who connects data driven storytelling to actionable insights. I have 10+ years of experience in research and UX working on digital products and experiences across start-ups, big tech, blue chip multi-national companies, advertising, government (federal and municipal), and non-profits. Empathetic product development that focuses on the user and cross-functional collaboration that aligns research outcomes with business needs guides my approach to how I work and lead. My work spans a diverse portfolio including: growing and scaling a team from 0 to 12 across junior and senior roles, launching a new enterprise B2B product valued at $XXB developing activation campaigns and comms strategy for a White House education initiative, developing new online content experiences for Jordan/Nike, evolving data security infrastructure for Google, and reimagining the online consumer and merchant experience for several retail and marketplace-focused brands and e-commerce platforms. I love to nerd out over logs and cross-tabs and I’m deeply grounded in qualitative methodologies that draw out the stories and actionable insights behind the numbers.