
As an integrated brand strategist and experiential producer with over 12 years of experience, I specialize in crafting engaging and transformative advertising experiences. My tenure at Forbes highlights my expertise in producing live events, experiential activations, and dynamic conference content. My approach combines innovative technology with strategic insights to create unforgettable experiences that resonate with audiences and drive brand growth. Key Projects at Forbes: Led the production of high-impact live events and conferences. Developed immersive experiential campaigns that enhanced brand engagement. Integrated multi-channel strategies to maximize reach and effectiveness. By blending creativity with data-driven tactics, I deliver solutions that not only meet but exceed client expectations. Let's connect to explore how we can elevate your brand through exceptional experiential marketing. Digital Interactive Experiences Showtime Boxing – 360° Video Toggle Experience (2015) Universal Studios – Fifty Shades of Gray 360° Experience (2016) Ketel One VR Distillery Tour (2017) Thomson Reuters – Eikon VR (2017) Medtronic – Vitals by Medtronic Emotion-Powered Art Installation Timberland – SensorFlex 360° Experience (2017) Snickers x Spotify – Face Your Hunger Emotion Recognition Music Experience (2018) Harman Kardon x Kia Stinger QuantumLogic 360° Experience (2018) Tic Tac – Shake The Music Audio/Image Recognition Experience (2019) New York Yankees – Pinstripe Bowl webAR Experience (2019) Jergens – SOL by Jergens webAR Experience (2019) Live Event Installations Timex – The Maxim Party (2015) OppenheimerFunds – The Optimist Index (2016-2018) Vineyard Vines – The Good Life Guide Tour (2017) Party City – Virtual Halloween Try-On App (2018) Forbes – Samsung Galaxy S4 Activation at Under 30 Summit (2018) Sour Patch Kids – Voice-Activated AR Retail Experience (2018) OppenheimerFunds - Power Portrait (2018) Washington Post x Mike’s Hard Lemonade – The Joy Experiment (2019) American Express – Future of Retail AR Virtual Shop (2019) Invesco – Power Portrait (2019-2020) New York Life – Donation Dash AR Gaming Experience (2019-2020)
forbes.com
tmz.com
a360media.com
broadwayvideo.com
maxim.com
blogtalkradio.com
groupninemedia.com
New York, New York, United States
Executive Director, Production and Partner Experience
Forbes
• www.linkedin.com/company/forbes-magazine
• Full-time
Mar 2023 - Present
New York, New York, United States
Executive Director, Production and Event Partnerships
Forbes
• www.linkedin.com/company/forbes-magazine
• Full-time
Feb 2022 - Mar 2023
New York City Metropolitan Area
Director, Live + Virtual Production
Forbes
• www.linkedin.com/company/forbes-magazine
• Full-time
Oct 2020 - Feb 2022
New York City Metropolitan Area
Director, Production
COFFEE Labs
• www.linkedin.com/company/coffee-labs
May 2018 - Oct 2020
Greater New York City Area
Senior Marketing Manager
COFFEE Labs
• www.linkedin.com/company/coffee-labs
Feb 2016 - May 2018
Greater New York City Area
Sales Marketing Manager
Group Nine Media
• www.linkedin.com/company/group-nine-media
• Full-time
Oct 2015 - Feb 2016
Greater New York City Area
coffeeww.com
dgepress.com