
Marketing, Data & Analytics Director | User Acquisition | Cookieless | Digital Marketing | Digital Product & Business Growth
With large expertise Creating and Leading Data Teams, and Digital Performance Marketing Teams for different verticals (e-commerce, Media, Pharma, Insurance...). Also involved on the Business Development of Digital Products through data. Designing the Data & Analytics full Strategy (Infrastructure and Team): - ELT/ETL (Fivetran, Adverity...) - DataWarehouse (GoogleCloud, AWS...) - Business Intelligence Platform (Looker Pro, PowerBI...) - Data Visualization (Looker Studio) - Data Activation (Martech, CMPs...) - Data Science I am passionate about Data, MarTech, User Experience, Optimization, User Acquisition, Qualitative and Quantitative research and Data Visualization. Google Analytics, Adobe Analytics, Content Square, Doubleclick Digital Marketing (Google Marketing Cloud), Ensighten & Maximiser Certified. Speaker on: - Google Analytics User Conference - Web and Social Analytics Bootcamp - Google Analytics Premium Conference Professor of Digital Intelligence and Customer Acquisition on: - ESIC / ICEMD Business School - aDigital Association - WSAB Specialties: Business Intelligence Business Development & Project Management Digital & Product Analytics SEM Social Ads WPO & CRO Tag Management BigData & ETL process SQL - Python - Javascript E-commerce SEO MarTech Adserver, DSP, SSP and AdExchange
mvconsultoria.com
totalenergies.com
techpump.com
merkle.com
Gijón, Principality of Asturias, Spain
Head of B2C Digital Sales
TotalEnergies
• www.linkedin.com/company/totalenergies
May 2024 - Present
Asturias, Principado de Asturias, España
Chief Marketing & Growth Officer
wecity
• www.linkedin.com/company/wecity-crowdfunding
Oct 2023 - May 2024
Head of Product Analytics
Freepik Company
• www.linkedin.com/company/freepik-corp
Jul 2022 - Sep 2023
Chief Digital & Data Officer
Siroko
• www.linkedin.com/company/sirokocom
Dec 2016 - Jul 2022
Director Customer Acquisition & Digital Performance Marketing
Siroko
• www.linkedin.com/company/sirokocom
Dec 2016 - Jul 2022
Chief Data Officer & Business Development
Techpump
• www.linkedin.com/company/techpump
Dec 2016 - Jun 2022
Consultor
Escuela Atenea
Oct 2009 - Feb 2010
Administrativo
FOED
Feb 2009 - Dec 2009