
A marketing executive with established history of leadership in communication research and strategy. Extensive experience working with diverse global marketing clients. Background includes managing consumer research operations, developing new research tools and analytics in digital media, and driving insights to guide marketing innovation and strategies. Additional leadership roles include the non-profit sector with focus on working with groups youth who have been impacted by trauma. Core competencies include consumer insights, social media, communications strategy and non-profit board management.
microsoft.com
comscore.com
omnicommediagroup.com
ddb.com
Greater Chicago Area
Principal
Beth Uyenco & Associates
• Self-employed
Mar 2014 - Present
Advisory Board Member
comScore, Inc.
• www.linkedin.com/company/comscore
Mar 2014 - Feb 2015
Senior Vice-President for International Research
comScore, Inc.
• www.linkedin.com/company/comscore
Apr 2012 - Mar 2014
Global Research Director, Microsoft Advertising
Microsoft
• www.linkedin.com/company/microsoft
Mar 2007 - Apr 2012
Director - Research MSN
Microsoft
• www.linkedin.com/company/microsoft
Feb 2006 - Feb 2007
Principal
Beth Uyenco & Associates
Jul 2005 - Mar 2006