With over 30 years of experience in the media industry, Beth is a multi channel marketing expert who helps brands connect with their target audiences and achieve return on ad spend (ROAS). Beth has expertise in growing businesses, building teams and strategies that drive business outcomes and revenue growth. She is currently an executive level business development leader at National CineMedia (NCM), the industry leading cinema advertising company that offers in theater, mobile, digital, OTT, CTV and programmatic solutions. Beth engages with C-suite and senior level clients to develop strategic partnerships around their business objectives, leveraging her skills in digital media sales and customer relationship management (CRM). She has a proven track record of growing and improving client relationships with new and existing businesses within NCM's portfolio across a diverse list of clients. Beth is passionate about delivering innovative and impactful marketing campaigns that drive results and value for her clients and NCM.