Chief Marketing Officer

I am a data-driven business leader with 15+ years of experience in digital, tech, and blockchain/crypto industry, including leadership positions in marketing, business development, product, business strategy, and organizational leadership. I've delivered high growth on global brands in various challenging and complex geographies, working with multi-market brand, cross-functional, ecosystem partners and agency teams of diverse backgrounds. I have expertise in conceptualising, developing & executing integrated brand communication campaigns backed up with deep understanding of marketing principles, market research, and customer insight analysis. Most recently, I've held leadership roles and two different blockchain and Web3 companies leading business development and growth marketing operations reporting into the founder/CEO. Colleagues describe me as an accomplished and dedicated growth hacking expert and experienced brand marketer who can be relied upon to offer solutions that deliver profitable results. Furthermore, I've been described as an articulate written and verbal communicator with exceptional presentation skills and ability to coach people. Specialties: blockchain technology, marketing, brand marketing, product marketing, marketing strategy, mobile marketing, digital innovation, social media, digital marketing, marketing research, performance marketing, growth marketing, digital currency, cryptocurrency, start-up strategy, organizational leadership, internationalization, Middle-East and Africa emerging markets.