
My executive experience across leading crypto organizations provides unique insight into what drives success in this rapidly evolving sector. At CoinShares, I serve on the Executive Committee while managing investor relations and global communications, developing firsthand understanding of institutional investor perspectives and effective value proposition messaging. Additionally, as Managing Director of our French entity, I navigate regulatory complexities while leading a team of 20. Previously at Ledger, I scaled marketing from 4 to 40 team members during hypergrowth, contributing significantly to the company's Series B and Series C narrative. This hands-on experience building a category-defining company offers practical perspective on sustainable growth drivers. My comprehensive knowledge spans institutional products (ETPs, hedge funds) to frontier technologies (DeFi, DePin, NFTs), enabling thorough evaluation of opportunities with both technical depth and market awareness. Having operated at the executive level through multiple market cycles, I've developed pattern recognition for identifying promising teams and technologies in this complex landscape.
coinshares.com
sidlee.com
sciencespo.fr
digitas.com
mcsaatchi.com
ledger.com
ogilvyconsulting.com
Paris, Île-de-France, France
Managing Director, CoinShares France
CoinShares
• www.linkedin.com/company/coinshares
• Permanent
Jul 2023 - Present
Paris, Île-de-France, France
Head of Marketing, Communications and Investor Relations
CoinShares
• www.linkedin.com/company/coinshares
• Permanent
Mar 2022 - Present
Paris, Île-de-France, France
VP Marketing
Ledger
• www.linkedin.com/company/ledgerhq
• Full-time
Jul 2019 - Mar 2022
Paris Area, France
Partner
Ogilvy Consulting
• www.linkedin.com/company/ogilvyconsulting
Jan 2018 - Jul 2019
Paris Area, France
Head of Strategy
SID LEE
• www.linkedin.com/company/sid-lee
Oct 2016 - Jan 2018
Strategy Director + Head of Middle East & Africa
FRED & FARID
• www.linkedin.com/company/fredfarid
Oct 2014 - Oct 2016
fredfarid.com