Freelance UX/UI Designer

Senior/Lead UX/UI & Brand designer with 15+ years across B2B and B2C. I build design systems and information architecture that make complex workflows simple—then pair them with accessible, polished interfaces and cohesive brand foundations. Recent work spans fintech AML/KYC (SINPEX), mobility/ride-pooling (door2door), adtech and consumer apps. I’m comfortable moving from discovery and research to high-fidelity prototypes, tokens/components, and developer-ready specs—while keeping brand voice consistent across product and growth surfaces. Part of Toptal’s vetted network. US citizen based in Berlin; remote EU/US friendly. Portfolio + case studies: bellagoldberg.com