Motivated, high-energy business professional with advanced degree and broad background in marketing and marketing research. Skilled consultant who can help translate customer needs to design, then execute, analyze, and deliver actionable information. SKILLS SUMMARY: • Data Visualization • Engaging Presentations • Market Research • Model Building • P&L Management • Project Management • Proposal Creation • Revenue-Generating Analysis • Sales • Statistical Knowledge • Storytelling • Team Leadership RESEARCH EXPERIENCE: • Ad Testing • Brand Equity • Choice Modeling • Concept Testing • Customer Satisfaction & Loyalty • Demand Estimation • Idea Screening • Market Segmentation • Net Promoter Score • New Product Development • Pricing • Product Optimization • Qualitative Research • Shopper Insights • Social Media Tracking • Web Analytics SOFTWARE: • Microsoft Excel, Outlook, OneNote, Power BI, PowerPoint, Word • Photo editing packages • Survey authoring platforms • Sawtooth • Q • SPSS • Syndicated Sales Data (Nielsen, NPD, MI SalesTrak) • VBA