
Motivated, high-energy business professional with advanced degree and broad background in marketing and marketing research. Skilled consultant who can help translate customer needs to design, then execute, analyze, and deliver actionable information. SKILLS SUMMARY: • Data Visualization • Engaging Presentations • Market Research • Model Building • P&L Management • Project Management • Proposal Creation • Revenue-Generating Analysis • Sales • Statistical Knowledge • Storytelling • Team Leadership RESEARCH EXPERIENCE: • Ad Testing • Brand Equity • Choice Modeling • Concept Testing • Customer Satisfaction & Loyalty • Demand Estimation • Idea Screening • Market Segmentation • Net Promoter Score • New Product Development • Pricing • Product Optimization • Qualitative Research • Shopper Insights • Social Media Tracking • Web Analytics SOFTWARE: • Microsoft Excel, Outlook, OneNote, Power BI, PowerPoint, Word • Photo editing packages • Survey authoring platforms • Sawtooth • Q • SPSS • Syndicated Sales Data (Nielsen, NPD, MI SalesTrak) • VBA
duckduckgo.com
kantar.com
burke.com
gibson.com
United States
User Insights
DuckDuckGo
• www.linkedin.com/company/duck-duck-go
• Full-time
Apr 2022 - Present
Nashville, Tennessee, United States
VP, Client Service & Analytics
Cipher Systems
• www.linkedin.com/company/cipher-systems-llc
Mar 2016 - Apr 2022
Greater Nashville Area, TN
Research Director, Consumer Insights
Luth Research
• www.linkedin.com/company/luth-research
Nov 2014 - Dec 2015
Vice President, Client Service
Directions Research, Inc.
• www.linkedin.com/company/directions-group
Mar 2013 - Aug 2014
Consumer Insights Director
Gibson Guitar
• www.linkedin.com/company/gibson-guitar
Mar 2012 - Mar 2013
Vice President, Director
Kantar (TNS and Compete Divisions)
• www.linkedin.com/company/kantar
Aug 2005 - Mar 2012