Scaling the most agile Brand Lift solution in Asia-Pacific 🌏

Hey there! 👋🏻 I'm Baptiste, or you can call me Bap’. If you're here, chances are we've crossed paths in the AdTech/Media-Marketing realm. Welcome aboard! 🚀 For the past 14 years, I've been navigating on what I call the Golden Triangle: (Brand - Agency - AdTech solutions), helping Fortune 500 giants and smaller gems via the different companies I’ve worked for (in Paris, Sydney, Singapore). I’m now building the APAC hub for the most agile Brand Lift solution in the market: Happydemics! If you’d like to: • Understand how to measure, prove & improve the impact of ad campaigns. • Dive into measurement case studies: on industry trends (CTV, DOOH, etc), AdTech innovation, and measurement best practices. • Discuss marketing. • Talk Sales, growth mindset, and how to scale a business across APAC. ➡ I’ll share on brand measurement and advertising effectiveness, along with thoughts shaped by conversations with CMOs, brand managers, agencies, and the brilliant folks in my network. ➡ I’ll document my own journey as VP APAC: opening a new regional office, scaling our presence, and building a team from the ground up. Contact me or follow this page! baptiste.graffin@happydemics.com +65 9627 1702.