Senior Campaign Marketing Manager

Over 20 years of marketing experience in high-tech, education, and medical device industries. Proven track record of building focused, cost-effective go-to-market plans and marketing programs leading to strong revenue growth, differentiated brands and superior positioning against competition. Experience in leading teams, managing partner agencies, working cross-functionally, collaborating with field sales and customers, and effectively communicating with executive management. AREAS OF EXPERTISE MARKETING: Marketing plans, market segmentation, content marketing, online/offline programs, social media, brand awareness, lead generation, print, web and video content, events, PR. PRODUCT MARKETING: Go-to-market strategy, competitive research, product positioning and messaging, product naming and pricing, working cross-functionally, managing product lifecycle, customer education, product demos, new marketing claims, customer communications, sales enablement and sales tools.