Hey! I'm Anurag, a strategic product designer & visual artist focused on enhancing user retention, while passionately delving into realms like 3D visual & motion design, immersive computing, Gen AI, and marketing. I currently lead growth & retention initiatives at Flipkart on specific categories. I previously lead retention including revamping Flipkart Plus, the loyalty program that rewards users for their purchases and the launch of Flipkart VIP, a paid membership meant to provide power users exemplary rewards for their trust on Flipkart. I'm currently also responsible for enhancing the experience of SuperCoins - the reward currency on Flipkart. I have a Bachelor of Technology degree in Information Technology from Narsee Monjee Institute of Management Studies, a Product Management certificate from ISB and a User Experience Nanodegree from Udacity. Previously, I worked with TING Works & Vodafone Idea through Lollypop Design Studio, where I led design projects spanning domains like e-commerce, manufacturing, logistics, and entertainment.