
With more than 18 years of digital marketing experience, I am an expert in setting up and accelerating e-commerce channels on a global scale. I have a unique combination of skill sets covering performance marketing, brand communication, and platform implementation, which enable me to create and execute effective marketing campaigns that deliver results. I collaborate with leadership and product teams to craft the company's narrative and create a cohesive vision for the region. I also develop and execute market entry strategies for new and existing markets, leveraging my knowledge of the Asian e-commerce and social commerce landscape. Additionally, I design and implement CRM programs targeting communities and influencers, using HubSpot and other tools, to drive leads and conversions. My goal is to help companies empower more businesses in Asia to start, run, and scale their online businesses.
stripe.com
massmutual.com
saatchi.com
capellahotels.com
ebayinc.com
Singapore, Singapore
Senior Director E-Commerce and Digital Marketing
Capella Hotels and Resorts
• www.linkedin.com/company/capellahotels
• Full-time
Jun 2024 - Present
APAC Demand Generation
Stripe
• www.linkedin.com/company/stripe
• Contract
Jul 2023 - Jul 2024
Singapore
Marketing Lead
MassMutual
• www.linkedin.com/company/massmutual-financial-group
• Full-time
Feb 2022 - Mar 2023
Singapore
Co-Founder
Chat network
• Full-time
Aug 2019 - Mar 2021
Singapore
Marketing Lead
Next 10 Ventures
• www.linkedin.com/company/next10ventures
• Full-time
Sep 2018 - Jun 2019
Vice President Digital and Distribution Marketing
Pan Pacific Hotels Group
• www.linkedin.com/company/pan-pacific-hotels-group
• Full-time
Mar 2016 - Oct 2017
Singapore