With more than 18 years of digital marketing experience, I am an expert in setting up and accelerating e-commerce channels on a global scale. I have a unique combination of skill sets covering performance marketing, brand communication, and platform implementation, which enable me to create and execute effective marketing campaigns that deliver results. I collaborate with leadership and product teams to craft the company's narrative and create a cohesive vision for the region. I also develop and execute market entry strategies for new and existing markets, leveraging my knowledge of the Asian e-commerce and social commerce landscape. Additionally, I design and implement CRM programs targeting communities and influencers, using HubSpot and other tools, to drive leads and conversions. My goal is to help companies empower more businesses in Asia to start, run, and scale their online businesses.