Andy's understanding and navigation of evolving customer communication technologies has spanned 35+ years, starting at the tender age of 9 while working in the family’s printing business before leaving to found Emerge, a pioneer of Adobe Acrobat and PDF technologies, at just 25. Through decades of being on the forefront of technology innovation, Andy’s understanding of the critical importance of all forms of communication has been the foundation of his entire career. With the success of Emerge, which was sold to IKON Document Solutions (now Ricoh USA), his professional path has wound through all aspects of the communications spectrum, spending 7 years developing one of the first contextual e-commerce platforms for connecting authorized artist merchandise in streaming music, an early predecessor to online merch selling solutions adopted on popular streaming services such as Spotify, before rejoining industry giant Ricoh Global Software and Services and more recently, Keypoint Intelligence. His commitment to the industry and spirit of innovation has been well-honed through every stage of his expansive career development from technician to founder, owner, executive and entrepreneur. Always an advocate of the customer, Andy is leveraging his vast experience and knowledge to bridge the divide between traditional print and modern digital experiences. His thirst for insightful research, strategic business development, and his enduring passion for the industry are key in guiding businesses to prosper in the swiftly shifting digital and print landscape. Keywords: Global Product Management Product Leadership Business Development Strategic Planning Market Research Survey Programming Consumer Research Cross-Functional Leadership Software as a Service (SaaS) Customer Experience (CX) Analyst Relations Public Speaking Digital Transformation Emerging Technologies #TheMailDilemma